The untold story of Snapchat what make millionaires and a Ghost that Haunts Mark Zuckerberg part tweleve

Snapchat: The Ghost That Haunts Zuckerberg. Part Twelve

The future of content of Snapchat.

 in the early days of youtube the algorithm looked at which videos were getting the most views and then took that as a sign people were interested in them so promoted them more as a result we got a lot of misleading clickbait thumbnails and people trying to artificially increase their view counts because what mattered was just getting more views.

Flash forward to today and youtube promotes videos based on factors like watch time and how much of the video each user watches in other words the goal is to promote content the user has a good experience with which makes a lot of sense and that's why most social media algorithms now are looking at things like average view length as a strong indicator of quality.

however short-form content often just 15 seconds or less is clearly becoming increasingly popular and I  would argue it's much harder for algorithms to tell what's good quality content when you're dealing with such short videos.

If someone watches all of a 10-minute video they probably had a good experience but if someone watches all of a 10-second video that just popped up in their feed that doesn't necessarily mean it was a good experience.

For example, I have seen people recommending that on tick tock or Snapchat Spotlight that a good trick is to have some text that's hard to read so viewers have to watch the video multiple times on a loop to be able to properly see it thus racking up watch time and getting promoted more and there are lots of other techniques you've probably seen that are designed to get more watch time.

But not in a way that actually makes the video better my point here is that with really short videos I don't know if high-quality content will necessarily rise to the top.

So my question for you is that as more and more social platforms look to prioritize really short videos what is the future of content and what should. we are happy about that. on one hand, maybe I am just being a content snob at the end of the day if people weren't enjoying the short videos these algorithms were serving for them they wouldn't be watching them.

So I guess you've got to give the people what they want but on the other hand, I can't help feeling that these algorithms are almost rewarding quantity over quality. when it comes to short videos you're incentivized to just post as much random content as possible and see what sticks I have heard it described as content pollution. With these super short videos, it seems more likely you'll get a big payday by pumping out loads of videos instead of spending all that time making one really great thoughtful unique video.

And obviously, the more people that just pump out hundreds of low-effort videos the harder it is for the high-effort videos to rise to the surface.

Click here to read the story of Snapchat shifting one million dollars daily to monthly.