The untold story of Snapchat what make millionaires and a Ghost that Haunts Mark Zuckerberg part thirteen

Snapchat: The Ghost That Haunts Zuckerberg. Part Thirteen 

Shifts influencers from &1 million dollars daily to &1 million dollars monthly.

Snapchat has now abandoned the one billion a day prize fund and changed it to millions a month so there's still huge money up for grabs but probably less money given away each day and higher competition so I think if you already have tick tocks or youtube shorts you made yourself.

It's still worth reposting them on Spotlight with any logos removed because it'll only take about half an hour and you could make a few thousand dollars if any of them go viral as for reposting other people's videos it seems you can still get away with it.

But I just think that's an illegal time bomb waiting to explode and I would recommend staying away from it.

but finally as for the future of content in general and this switch in focus to really short videos well my personal theory has always been that if the algorithm is just serving you random short clips you don't build the same connection with a creator that you do with longer form videos it's also a lot harder to monetize short clips.

So I think that's why a lot of creators start out on something like tick-tock or spotlights but then later also start a youtube channel or email list for longer communication with fans and for videos that are evergreen and can be watched for many years. which is likely why tick tock has now expanded its video length from one to three minutes.

And spotlight may well do the same because it seems impossible they can keep giving away so many millions to creators without having some longer videos that advertisers will pay more for.

The battle between the social media platforms over the next few years is gonna be interesting but as all the social media platforms try to copy each other and fight for our attention it probably means more content pollution everyone just dumping the same videos and shorter versions of those videos everywhere.

I found a lot of people who don't like youtube shorts because it's largely just reposted take talks most of which offer no real value Snapchat Spotlight definitely has the same problem I have seen frustration from the creator side too where they'll pour hours and hours into a piece of content and then watch on as a really low effort tick-tock or Snapchat spotlight video blows up instead. in my own personal

experience within the education niche trying to distill content into such a short time frame definitely hurts the quality.

Because you lose so much substance and nuance but spamming lots of vague short clips about making money online seems to be doing better than a lot of in-depth long-form business content.

so I totally understand why a lot of people are doing that, don't hate the player hate the game. So to conclude I think it's clear we are heading for a world with a much higher quantity of social media content but whether that's a good thing remains to be seen

Click here in case you want to read from the start.